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I have been a full time fisherman in Jersey for 37 years. In that time I have fished in the channel and around Jersey and the adjacent coast to France. My catches have varied from crab and lobsters to wet fish and scallops to which I concentrate on now. In that time I have had to deal with many changes in the fishing world.
About Us
However recently it has become more apparent that the general public are demanding better information about the food that they eat in terms of sustainability, locality and freshness to name but a few. A large portion of my fish and scallops leave the island to be exported out which I find very frustrating as not only the Jersey public are missing out but also the price I receive for my fish makes it sometimes uneconomical to catch. Quite often in their place, imports are bought in at a lower quality and sometimes farmed being marketed as fresh and local which they are obviously not.
Where to find Us
This year I have started selling direct to the public - the emphasis is on fresh, local and sustainable at good prices. My main outlet at the moment is at Lucas Bros Farm shop at La Haule Hill where I can be found from early Saturday morning until sold out. I do not freeze anything so when the fish sell out I pack up - nothing is stored ensuring the public only receive the freshest seasonal fish caught that week.
I can also be found at St. Aubins Farmers and Crafts market on a Saturday morning and the Weighbridge Evening market on Thursdays. The dates of these can be found on the www.genuinejersey.com site.
Future Plans
My future aim is to show the general public that fresh fish does not need to be a luxury good, but something to enjoy with the added benefit that the customer knows the source and quality of the product. My feedback from customers has been outstanding so far and I hope to build on this. I am hoping to increase the days at the farm shop and also introduce not only prime fish ie turbot, brill, sole, plaice, skate etc but more less known fish such as pollack, whiting and gurnard (very economical sustainable fish) which has not been readily available to the public up until now.